In the Midfield

We chose In the Midfield (Est. 2015) as a cheeky ode to our days playing sports. Our team strives to bring you smart, sophisticated and fresh digital content. Enjoy! 

The ZNC
Editor-in-Chief + Founder
New York City

Your Water Should Sparkle...Just Like You: LaCroix Sparkling Water

Your Water Should Sparkle...Just Like You: LaCroix Sparkling Water

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Sparkling water has long been our friend. Lately, we've been hearing buzz about LaCroix sparking water. It's been around for decades and has quietly acquired a huge customer base. It's now the number one sparking water in the U.S. and all over social media. The packaging pops. The lettering is in cursive. It has no sugar or artificial sweeteners. Basically, it's a marketer's dream. We are sufficiently intrigued. Part of the fun is tracking down the different flavors. We will be flexing our Prime Amazon membership to try some. Bonjour La Croix. Pleasure to meet you. #HydrateWithBubbles

Picture Credit: LaCroix

Headline Overload: The Challenge of Staying Informed

Headline Overload: The Challenge of Staying Informed

CUPS: The Coffee App That Will Make Your Heart Swoon

CUPS: The Coffee App That Will Make Your Heart Swoon