In the Midfield

We chose In the Midfield (Est. 2015) as a cheeky ode to our days playing sports. Our team strives to bring you smart, sophisticated and fresh digital content. Enjoy! 

The ZNC
Editor-in-Chief + Founder
New York City

Bro Where's Your Canada Goose: One Man's Quest for the Perfect Winter Coat (Part One)

Bro Where's Your Canada Goose: One Man's Quest for the Perfect Winter Coat (Part One)

It was 60 degrees in NYC on Sunday. Extraordinary we know. We took advantage of the spring-like weather with a long walk with Lady Guinness, the puppy, and were excited to go out in a light coat without a hat, scarf or gloves. But, the forecast for the week is in the 30s and 40s, and the reality check of the seasonally appropriate weather has us digging out our trusty puffer coat. But, what if you are caught flat-footed with the weather change? Don't worry; Jon Rich, our In the Midfield Men's Style Guru has you covered. This is the first installment of Jon's quest to evaluate the coat market and his picks to keep you cloaked in warmth and style as you battle the frosty, winter chill. Take it away Jon! 

Recently in New York and around the country, we’ve been spoiled and confused by unseasonably warm weather. But, the temperature has started to drop, and as they say in that little-known sitcom, Game of Thrones, "winter is coming". Once that storm hits, you do not want to be freezing your tail off while you run away from the White Walkers. As I learned last year, you’re going to need to get yourself a nice, warm coat.

It was a cold, dark night last December. My friends and I were out in the West Village, possibly searching for females. Okay, that’s exactly what we were doing. As the sharp, ice cold arctic wind picked up, I was harshly reminded of what happens in New York during the winter. The bitterly cold air, which intensifies downtown where the buildings are shorter and the rivers converge, forces people to hibernate. While I was quite familiar with the New York City wind patterns, I was blithely unaware of how to protect myself from them. I had spent so much time obsessing over getting vintage, metal buttons sewn into my wool topcoat that I found myself caught in the cold with my pants down, or more accurately, with insufficient outerwear.  

As the sub-zero air blasted right through my topcoat, continuing to obliterate my soul, I looked up and noticed that two of my friends were walking perfectly fine, strutting and impervious to the chill. When my friend, Steve, saw me shivering and pathetically trying to wrap myself in the excess fabric of my topcoat for warmth, he asked me perhaps the most sobering question about fashion I’d been asked that entire night: “Bro, where’s your Canada Goose?”.   

“My Canada what now?” I panted in little bursts of steam. “Canada Goose,” Steve shot back with the kind of arrogance commonplace to those who own Canada Goose apparel. He then flashed his left arm at me, revealing the signature circular emblem that has recently secured its place in the fashion world and pop culture. Ahhh, Steve was referring to his long, black, fur-collared winter parka that everyone in New York was wearing that winter. My friend, Adam, then flashed his left arm, sporting the same logo. I started noticing a pattern. “You should get one,” Steve continued. “It’s freezing out here and your little work overcoat just ain’t gonna cut it.”   

At first, I couldn’t imagine spending the roughly $800 to buy a Canada Goose jacket. I thought, that’s just way too much for any coat and whatever I already had would be perfectly fine. That night was unusually bitterly cold, and I could survive the rest of the winter with my wool-blend topcoat. Right? Wrong! Every time another gust of arctic wind blew into me, I couldn’t shake the idea of getting a proper winter jacket out of my head. The winter was just beginning, and it was only going to get worse. I couldn’t continue to survive in this polar vortex without some protection. But, how could I justify spending that much cash on a single article of clothing? Plus, I didn’t want to just give in to a trend and become one of millions of people to wear the exact same jacket with its easily recognizable logo.   

I knew there had to be a solution, so I did what I always do when I’m in a dilemma: I drowned myself in a pint of vegan ice cream. Not really. But, I did obsessively conduct research on the internet and in my favorite New York City department stores. This whole Canada Goose thing fascinated me. I wondered, why was every man, woman, child and celebrity on the planet sporting the red and white circular patch that purports to be part of some sort of “Arctic Program”? When did these coats become so popular? Where the hell was I while all of this was going on? 

Soon, I began conducting my own clandestine investigation into this phenomenon, with the goal of not having to limit myself to just this one, single, brand. I knew there had to be more out there, but it wasn’t getting any warmer, so I had to act fast...

Picture Credits: Google Images - "Celebrities in Canada Goose"


Jon Rich is In the Midfield's Men's Lifestyle Editor. He is also a practicing attorney in NYC.

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